How To Increase Your Website’s Visibility On Google

Submitting an Optimized Sitemap

Tom CorleyNovember 8, 2023

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Table of Contents

We all crave immediate SEO results, but let’s face it – climbing the Google ranks takes time.

Some experts suggest it might even take up to a year to witness the full impact of a well-integrated search engine optimization strategy. If you’re wondering how to up your visibility game on Google, we’ve got you covered.

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Next, you should follow these tips:

Submitting an Optimized Sitemap

Getting your sitemap in shipshape is crucial. Here’s how:

Log in to Your Google Search Console Account
Navigate to Index | Sitemaps
Enter Your Sitemap’s URL

If you’ve already submitted a sitemap, you’ll see it listed there. And voila, you’re on your way to better search visibility.

Checking for Crawl Errors

Don’t let crawl errors sneak up on you. Take these steps:

Access Google Search Console
Go to Settings | Crawling | Open Report
Keep an Eye Out for Warning Symbols

The above warning icon indicates that Google has found at least one major crawl availability issue on your site within the past week. You should investigate whether or not this is a persistent issue because the error just happened. requiring no.

Mobile-Friendly and Speedy Websites

In today’s digital landscape, being mobile-friendly is non-negotiable. And speed? It’s a ranking signal since 2010.

Before you invest in mobile optimization, give your current site a once-over. Use Google’s mobile-friendly testing tool for a quick assessment. It takes just 60 seconds to know if your site makes the cut. Google even throws in a mobile screenshot and recommendations for a smoother experience.

And when it comes to speed, every millisecond counts. Minimize HTTPS requests, keep essential scripts, and use images only when they enhance your content. Tools like TinyPng can help compress images without sacrificing quality. Run your site through Google’s Page Speed analyzer for good measure.

Registering with Google Search Console

The Google Search Console is your toolkit for mastering the search game. Here’s how to get started:

Login to Google Search Console
Set Your Preferred Domain
Hunt Down and Fix Crawl Errors

Google Search Console can also assist you examine the search terms that users utilize to find various pages on your site. It will give you clicks, views, and keywords. Because of the constraints discussed here, the terms listed above are not exhaustive.

In order to keep track of, maintain, and enhance your rankings in Google’s search results, you should use Search Console. Sitemaps, link indexing, and selecting which pages of your site Googlebot should crawl and index are all things you may control once you’ve signed into Google Search Console.

Identifying High-Performance Keywords

Unearthing top-performing keywords can be tricky post-Secure Search, but it’s not impossible. It just takes a bit of data sleuthing and seven steps.

Once those keywords are back in your Google Analytics dashboard, you’ll know which ones drive traffic, where your landing pages need a tune-up, and how to track organic keyword conversions.

Tracking Keyword Rankings

Keeping an eye on your keyword ranking is a great method to boost your site’s visibility on Google. Google Search Console is used for this reason by many SEO specialists. I discussed earlier the limits of GSC for the reason of tracking keyword ranking as well as tracking keyword ranking.

The primary benefit of using reliable tools is that you can view the ranking in the Serps for each term in Google Analytics. The information on GSC isn’t as precise as this. You can gain from early wins, by recognising keywords that are rated 11-15. Getting a page to rank highly in search results will result in a dramatic increase in visitors and clicks.

Backlinko found that a 30.8% boost in click-through rates may be achieved by climbing just one spot in the Serps.

Harnessing the Power of Google Analytics

Google Analytics is your trusty sidekick for tracking your monthly traffic stats. Here’s how to get the most out of it:

Head to the Acquisition Report
Set Your Date Range
Compare to the Previous Period

A glance will tell you if your visibility is on the upswing. If there’s more red than green, dive deeper. The Landing Page report is your next stop to identify your star web pages.

Mastering Focus Keyword Placement

Knowing your page stats is only half the battle. Strategic keyword optimization is the secret sauce for improved visibility.

Add Focus Keyword to Page Title
Include in H2 Heading
Integrate in Snippet, Alt Text, and URL

This is how Google understands the heart of your page, whether it’s a blog or any other corner of your site.

Final Thoughts

So, in a nutshell, ensure a crawl-error-free, speedy, and mobile-friendly site. Leverage high-performance keywords to drive traffic. And don’t forget to keep tabs on your progress with Google Analytics.

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