Loungewear is here. Theory, the brand since inception has managed to draw crowds from far afar. The American sportswear brand, that started twenty years ago with easy to wear outfits have made a splash once again.
The pioneers of the best fabric that stretches at its best is what the brand is all about. The brand has been synonymous with sophistication, style and wearability. Having completed so many years, Theory has managed to create news once again with the launch of loungewear.
Launch Of The Popular Holiday Collection
The brand has launched its new holiday collection, for home and loungewear, titled Luxe Lounge. The collection has a mix of women’s separates in silk jersey material. Moreover, the collection has tops, pants, jogger pants, and hoodies.
The price ranges between $125 to $275. The fabrics are all washing machine washable. Fashionistas will find something for themselves, in various colors. They are neutral, black, light blue, greens and greys.
The Luxe Loungewear collection consists of men’s workwear as well. Work from home, being the new norm has forced the brand to come up with the loungewear collection. The entire focus of the collection is around the house. During the current pandemic, most of the people are staying indoors.
That brings one to the point where, indoor fashion rises above all. The main focus is on home collections and home wear. The collection is an epitome of loungewear, lingerie, and activewear. The global sleepwear and loungewear segment have grown since the last few months.
Differentiating Features Of The Loungewear
The full-blown collection has a mix of silk jersey soft tops, elastic hem pull-on pants, and wide-legged pants. Theory wants to cash in on the work from home bloom. The capsule holiday collection is available exclusively at all Theory store and online as well. Moreover, the brand ships to the entire globe and India as well. That calls for celebrations. It is not the standard sweat shirt or pajamas.
In fact, it is something more than that. It is well-described as cozy as chic, both at the same time. Moreover, one can layer the clothes well. Those who are into styling, can match them up with a variety or combo of other dresses. This will enable them to take a pick from a variety of collections.
The market place is live with this kind of laid-back fashion. In the pandemic times, when life has come to a standstill, this seems to be going great. The company has managed to rake in moolah, by way of tweaking its design philosophy.
That is indeed great news today. Apart from the loungewear capsule lot, the company has a repertoire of creating the most polished jackets, dresses, knitwear, and woven dresses.
Theory wants to take over the urban professional, who is counting on the brand for some great surprises. Theory has plans to launch the holiday campaign, titled ‘Together In Theory.’ It aims at spreading the message of togetherness in pandemic times. Physical proximity is not possible, but Theory plans to unite the social proximity in every way possible.
