How Salesforce Marketing Cloud Has Changed Traditional Businesses
It’s not skeptical anymore that customers hold the power in their hands, thanks to the flexibility that allows them to choose the marketing content they engage with. Traditional marketing methods are losing their charm, forcing businesses to adopt new marketing tactics to get more audiences onboard with their brand.
Since its launch, Salesforce Marketing Cloud has proven nothing but a game-changer, reshaping the marketing domain. In a world where modern businesses crave marketing content that can effortlessly engage customers across diverse platforms and channels, Salesforce Marketing Cloud shines.
With a wealth of features and flexibility, Marketing Cloud is rapidly gaining popularity and revolutionizing the way marketers operate. But what’s the real impact of this transformation on modern businesses?
Let’s see how it has created a diversion so far and how it is helping modern businesses reach and attract three times the number of customers they ever could before.
A Note on Salesforce Marketing Cloud
Salesforce Marketing Cloud is the ultimate set of tools and functionalities that provides marketers with an aid to organize and automate marketing strategies and efforts. With tools like customer journey builders, social media studios, email marketing, and AI perks, marketers can easily curate target marketing campaigns and monitor their impact and results.
By integrating all the interaction channels and platforms with Marketing Cloud and Salesforce CRM, anyone can manage it from one place. This secures the scope of accuracy and productivity among teams.
SFMC is the go-to choice for businesses aiming to drive better business outcomes ultimately. It excels in creating a comprehensive understanding of each customer while seamlessly managing both B2C and B2B connections.
You become more capable of connecting every experience and interaction a customer goes through with your brand across different channels. It simplifies the management of communication flows, allows you to respond to customer behavior, and provides invaluable insights to encourage your business to move forward with ease and confidence.
How Salesforce Marketing Cloud Has Changed Traditional Businesses
Salesforce Marketing Cloud is definitely a deal-breaker, as it’s the first-ever tool/platform to use cloud technology to connect with customers instantly in one place. By allowing you to create a marketing campaign to monitor how it’s doing, it gives you power unlike any other marketing tool available in the market.
Here are some ways that Salesforce Marketing Cloud has significantly changed the way traditional businesses market:
Cross-Channel Marketing
With the digital marketing revolution, the customer interacts with a brand at multiple touchpoints, from emails to social media, websites, and applications. Salesforce ensures that all the platforms are integrated well with the marketing cloud to synchronize interaction and marketing activities and strengthen cohesiveness across channels.
Consistency in delivering a good marketing experience ensures that customers stay in touch with the brand, reinforcing trust and resulting in better conversions.
Personalization empowered with Einstein AI
As a marketer, you must be aware of the significance of personalization in every marketing campaign you launch. Leading marketers focus on contributing to business profitability through personalization, gaining an understanding of customers righteously, and delivering the exact content that they are looking for.
Furthermore, Einstein AI takes personalization to the next level, creating custom marketing campaigns based on individual behaviors and predicting trends. This AI-driven approach enhances customer experiences and builds brand loyalty.
With the marketing cloud, triggers are the best way to shoot personally tailored messages, keeping customer actions in mind. No more generic emails—now you can respond specifically to behaviors like cart abandonment, email opens, or eBook downloads, guiding prospects to conversion with the right message at the right time.
Customer data holds the Power
Want to know what’s cooking in the minds of your customers? Give them the Power to guide you through and simplify your marketing efforts. Salesforce Marketing Cloud provides you with smart insights into your customers’ and prospects’ preferences and choices, so you can make content that’s just right for them. It even uses predictive analytics to guess what they might do next, keeping you ahead of the game.
For people, data might just be a number, but for professionals, it’s a foolproof source to understand the audience and take action accordingly. SFMC excels at turning data into useful information with the help of its powerful analytics tools. It helps you learn a variety of things about customers, such as their behavior, reasons causing changes in it, why there is demand for your offering, and why, when, & how they buy a product or service.
This deep understanding helps improve marketing strategies, making them better at reaching people, getting them interested, and getting them to buy.
Build a Strong Interactive Social Community
In 2023, building a brand will be a big deal. Be it selling or marketing a product or service, communities are what you need to reach your goal, and it’s better when it’s highly interactive. With functionalities like a social studio, content and contact builder, and mobile studio, marketers can easily bring people together on a platform and engage thoroughly with them.
Customers appreciate updates and news about a brand’s latest developments. Marketing Cloud offers various ways for two-way communication through accessible channels like Facebook, Instagram, WhatsApp, and Twitter. Consumers feel more connected with brands with this approach, which brings a sense of belongingness.
Defining a single source of truth (especially for data)
Marketing Cloud gives you a holistic view of all your leads and customers on a single platform by connecting information like user data, customer profile, contact details, marketing journey, interaction history, etc.
This results in unified customer profiles accessible across various touchpoints. These profiles are created based on a unique ID in the CRM and other data sources. It empowers you to associate important information related to a single prospect or customer, designing a coherent experience for them.
By consolidating this information on one platform, you’ll possess a reliable source of truth for your customers. This eliminates messaging confusion and ensures alignment among all stakeholders. Your customers will appreciate the quick and personalized experience, while your marketers will stay happy having everything in one place.
Empower Customers to Choose the Content They Receive
Timing is everything in marketing, too. Knowing your prospect’s intentions is vital, but delivering your message at the precise moment is equally critical. This truly justifies upselling and cross-selling to existing customers.
Imagine a scenario: a customer deeply engaged in negotiations with your accounts team or facing ongoing service challenges. No matter how well-crafted your message, sending an email promoting contract renewal might not sit right. Luckily, the Salesforce marketing cloud has a solution. It can automatically adapt based on signals from key accounts, like temporarily pausing communications until a customer’s issue is resolved.
By factoring in timing and customer satisfaction, you can chart a more meaningful and effective marketing journey for your customers, all thanks to Journey Builder and Marketing Cloud personalization.
Enhance customer experience with smarter insights
For marketers, achieving exceptional customer experiences while meeting business goals is paramount. However, the real enchantment occurs when you learn what customers actually prefer, following the pattern entailing their past behaviors and activities.
You are seeking to provide exclusive access to your latest promotions for a customer who typically purchases items on sale. With Salesforce Marketing Cloud’s predictive analytics, this becomes more than just imagination.
Let your data take the lead and witness how personalization can elevate your customer experiences to unprecedented levels.
The Closing Note
In conclusion, Salesforce Marketing Cloud is setting the bar for modern online marketing. Its flexibility and power enable businesses to address unique needs, streamline operations, and create intelligent customer journeys.
Exceeding the expectations of customers through marketing that is too personalized is easy as pie with Marketing Cloud. You know what’s even better: having Salesforce consulting service from Cyntexa by your side. Their expertise helps businesses not just meet but surpass evolving client expectations, creating unified systems that align with customer preferences.
Take the leap into marketing excellence with Cyntexa’s SFMC experts. Get started now!
