Whereas I used to be not at all a diehard Tumblr woman with a great deal of followers, I used to be nonetheless very a lot enamoured with the platform. The place else might you find out about fourth wave feminism earlier than reblogging a random photograph of a goth woman with zero context? I used to spend hours scrolling till 1am, 2am, 3am, my eyes drying out, my thoughts stuffed with photos of Winona Ryder and Sylvia Plath and mushy butch genderqueer fashions from Paris. “It was genuinely cool,” mentioned one buddy, after I informed her I used to be penning this piece. “Nevertheless it wasn’t nearly photos, it was about phrases, too. That’s what made it pop. That’s what made it totally different.”

The Tumblr dream died as rapidly because it was born. In 2013, Yahoo! Inc acquired Tumblr for an estimated 1.1 billion {dollars}, and in 2017, it launched an opt-in Secure Mode, making it the default in 2018. These adjustments finally alienated large quantities of Tumblr’s core viewers. Gone have been the NSFW illustrations, the fetish artwork, the queer erotica and no matter drew folks to Tumblr to start with. Intercourse employees left of their droves. LGBTQIA+ customers ditched the platform too, after claims that a few of their content material was being shadow banned for being too “mature”. I additionally logged off for good within the late 2010s. I used to be on Twitter by then, adopted by Instagram. Tumblr simply wasn’t enjoyable anymore.

However that was years in the past and occasions have modified – drastically. And with Twitter dying, the necessity for a slick, word-based platform has turn out to be extra pressing than ever, particularly for these in media, publishing or fiction. In the meantime, simply final week, Tumblr introduced that they have been lastly reversing its ban on nudity, writing: “We now welcome a broader vary of expression, creativity and artwork on Tumblr, together with content material depicting the human kind (sure, that features the bare human kind).” If ever there was a second for a Tumblr renaissance, then it’s now. Why migrate to a model new platform when there may be one proper right here ready for us, that we’re already accustomed to? Kind “Tumblr” and “comeback” into Twitter, and also you’ll see that it’s a query folks have been asking themselves loads these days.

Youthful and perkier folks will let you know that Twitter was for decomposing millennials anyway, and that it’s best to simply use TikTok now. However for these of us who don’t wish to create upbeat, talk-to-the-camera video content material, that isn’t very helpful. There’s a cause that persons are nonetheless clinging to Twitter as their major software for communication – they wish to make dialog and share their work, not scream Gnarls Barkley riffs right into a cam with a ring-light or make bleary-eyed vids about being a stay-at-home trad spouse to a slowed-down model of “Watermelon Sugar”. The TikTok children are doing their very own factor. However for writers, readers and people extra inquisitive about aesthetics, a mass shift to Tumblr will need to have potential.

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