Optimizing images for SEO is an obligatory point on the way to positioning a web page. Hundreds of articles have already been written on this topic. But daily, companies that work on organic positioning find that the reality is that the deserved attention is not paid to image indexing and consequently, the positioning of a page is never as good as it could be.
The use of images is also essential when you are creating or promoting your online store. Whether on a blog or in an online store, images are not only there to accompany our publication, but they can and should be optimized to contribute to the positioning of the website in search engines.
Use clear and descriptive file names
Try to give easy file names to your images so that Google can read them and extract information. Imagine that Google or any other search engine comes across an image titled “Image00222.jpeg.” In this case, the search engine will not be able to understand what the image refers to.
Instead, by naming the image file with a longer, more complete title related to what the image shows, you give Google more clues so it can understand the content of the image. the image and the site where it is located.
Be careful not to commit bad practices by writing file names that are excessively long or saturated with keywords.
Use keywords in the title and alt attribute
When you see a picture of a crying baby, you instantly recognize what is happening in the picture. The problem is that this instant recognition is not possible for search engines for now. Instead, you should help them understand each of your High Contrast Images with alt text.
The “title” is the title of the image, pardon the redundancy. It must be descriptive and contain the main keyword to which the image refers at least.
The alt attribute simply refers to alternative text that allows the browser to better understand what the image is about. Add information to the file name and title.
Be careful with the image size
As we know, Google places a lot of importance on site speed. That is the reason why image compression is very important on any business website page.
It doesn’t matter how many photos your blog, corporate website or online store has, you should always compress them and optimize them for the web.
Optimizing images for SEO is almost mandatory and to ensure that they do not hinder the loading time of a website, it is important to make the image file size as small as possible.
As for size, you should probably use images of very different proportions, but the most common image in a blog article, for example, would be about 640 pixels wide. Also, remember that on the Internet you work with a screen resolution of 72 dpi (dots per inch).
To solve this, always use an image editing program to achieve the desired size. If you are an Adobe Photoshop user, do not hesitate to use its full potential when preparing images for the web.
Provide a file for images in your sitemap
Consider grouping your images into a single directory instead of having image files spread across numerous directories and subdirectories across your domain.
An image file would simplify the path to images for search engines. Additionally, this helps webmasters keep their workspace organized.
Now that we’ve covered the basics of how you can optimize image files for SEO, it’s important to remember that user experience should always come first. Good visual content is an excellent way to build traffic to the site, however, users must first be able to find you in search engines.
By following these practices, you will increase the likelihood that your images will appear in relevant search results.