When it comes to corporate photography, capturing the perfect shot is crucial for reflecting your brand’s values. On location portrait photography can provide a unique and personalized touch to your corporate imagery, allowing for a more authentic representation of your staff and, by extension, your brand.
Here are 8 tips to ensure your session goes smoothly.
- Choose the Right Location
Selecting the perfect spot for on location portraits at your premises is essential. The location should reflect your brand’s image while also providing a suitable backdrop that enhances, rather than detracts from, the subject. Consider the lighting, color palette, and overall aesthetic of the location, ensuring it aligns with your brand’s identity. The location could be anywhere from the company’s office to a relevant outdoor setting that resonates with your brand story.
- Coordinate Wardrobe Choices
What you and your staff wear during your corporate photo shoot is critical in reflecting your company. Choose wardrobe options that are not only professional and reflective of your brand’s colors but also comfortable for the subjects. It’s always a good idea to ask your staff to bring a few different options to the shoot to provide some variety in the final images. Consulting a stylist can also be helpful in selecting the right outfits that complement both the subject and the location.
- Pay Attention to Grooming
Grooming plays a vital role in the overall appearance of headshots and other portraits. Ensure that hair and makeup look professional and are in line with the company branding. Even for men, a little bit of makeup can go a long way in reducing shine and ensuring a polished look. The corporate photographer you choose can advise about makeup and hairstyling before the shoot as well as on the day.
- Consider the Time of Day
The time of day can significantly impact the lighting and mood of a photo shoot. Go for the golden hours of early morning or late afternoon to take advantage of the natural light. Alternatively, if shooting indoors, make sure the location is well-lit, your photographer may also bring additional lighting equipment to enhance the shot. The right timing and lighting can drastically improve the quality and feel of the photographs.
- Plan Your Shots Ahead of Time
Planning your shots ahead of time is a key aspect of successful on location portrait photography. Consider the angles, compositions, and poses that will best showcase the subject and the location. While a professional corporate headshot photographer will be able to suggest poses and locations within your premises, having an idea of what you want can help in achieving the desired result with minimal surprises.
- Mind the Details
Pay close attention to the details to make the most of your on location portraits. This includes ensuring that the subject’s clothing is wrinkle-free, the background is free from distractions, and any props used are in good condition. These small details can make a significant difference in the final result. The minor elements often have a substantial impact on the overall quality of the photograph.
- Be Prepared for the Unexpected
It’s always a good idea to be prepared for any unexpected challenges that may arise. This includes weather changes, equipment malfunctions, or other unforeseen circumstances. Make sure you have a backup plan in place to ensure the shoot can proceed smoothly. Being adaptable and prepared for any situation is a must.
- Post-Production is Key
Once the shoot is complete, post-production plays a vital role in the final outcome of your portraits. When selecting a professional headshot photographer for your corporate photoshoot, ask what post-production edits they offer. Even the most well-shot photo can use some touch ups, so don’t skimp on this final step.
On location photography offers a unique and personalized approach to corporate photographs. By following these tips, you can ensure a successful photo shoot that accurately reflects your brand and leaves a lasting impression on your audience.
Remember, the goal is to capture the essence of your brand in a way that resonates with your target audience, and careful planning and execution are the keys to achieving that goal.